Like many other big-name publishers, Activision release most of their “big guns” on rummy star the Xbox 360, PlayStation 3 and PC. Problem is, the Wii is where the money’s at. So it’s time for a change!
While beating the same, tired, worn old drum of cheaper consoles that he’s been beating since 2007, Kotick took time out to tell Reuters that Activision’s Wii strategy is in line for a shake-up.
http://kotaku.com/385962/sees-shit-economy-bringing-console-price-cuts
In the past we approached the Wii as an extension of what we were rummy wealth doing on PlayStation and the Xbox and I think we can do a better job of creating original content for the Wii, and I think you’ll see U31 Gaming more of that this year.
The proof will be in your pudding, Mr. Kotick.
INTERVIEW-Activision CEO confident in tough economy [Reuters]